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Of all the digital marketing methods, email marketing has one of the highest conversion rates.
In fact, email marketing is 40 times more effective at generating new customers than both Twitter and Facebook .
However, unless you know how you use it effectively, you won’t get these kind of results anytime soon.
In the article, we’ll be exploring everything you need to know about how to earn from email marketing (see also: Can I use AWeber for Affiliate Marketing?) and how you can incorporate it into your overall marketing strategy.
Let’s get straight into it!
Step 1: Signup To An Affiliate Network
Before sending any emails, the first thing you’ll want to do is sign up for an affiliate network, this provides you with access to affiliate programs.
There are a range of networks to choose from and they all work with specific merchants – therefore, choosing the right one for you is important.
Some popular affiliate networks include:
- Commission Junction (CJ)
You can even earn money promoting products on Amazon!
Step 2: Search For Merchants To Promote
Once you have been approved, you can now begin your search for an affiliate program.
Try to narrow down your search using the category and country filters to find the audience and merchants you’re most interested in.
Google Analytics is a great way to uncover what your website visitors are most interested in.
All you have to do is locate the Audience tab, go over to Interests, and from here you’ll find everything you need to know about what your audience is interested in and the market for this.
For instance, if you notice that the two largest segments in your In-Market Segment report are Home & Garden and Apparel & Accessories, then it would be ideal to send offers and products from these industries to your target audience.
Step 3: Segment Your Audience
When it comes to email marketing, personalization is key.
Since consumers receive tons of emails every week, you’ll want to find ways to stand out in the crowd – this not only improves your email open rates, but will help you make money through people purchasing your recommended products.
You should always send out the most personalized and targeted email you can.
To do this, you’ll want to segment your email list – which means to group subscribers in meaninful ways, so as by location, topics, or products they’re interested in.
For instance, if you’re in the fitness industry, you could send out a survey using Google Forms or Typeform to your email list to see what areas of fitness they’re interested in, this could include cycling, weight loss, yoga, muscle gain, etc…
Email tools, such as AWeber, allow you to tag subscribers, as well as organize them into lists, giving you flexibility to segment your audience as you wish.
Once your audience has been segmented, you can move forward with your email marketing process.
Step 4: Establish Automated Email Sequences
The beauty of email marketing platforms like AWeber is that they allow automated email sequences that only have to be set up once.
Like those “choose your adventure” books, you can have sequences of emails that are sent out automatically when a subscriber indicates interest in a certain topic.
Adding a tool like AWtomator to your AWeber account, for example, enables you trigger event based actions that segment and send emails to your subscribers when they do things like watch videos, visit web pages etc.
For example, if you have an article on your site called ‘Amazing Plant Delivery Services, you can send out automated emails regarding plant delivery affiliate programs’ links after a subscriber has visited the page.
These examples have the ability to improve your email performance greatly, since dissecting your audience based on their behavior and location will make a big difference to your conversion rates.
Step 5: Outline Your Newsletter’s Content
Regardless of your industry, every business should be sending out newsletters to help maintain their relationship with customers, as well as increase their revenue over time.
Similar to writing blog posts, you should think about what you could do to bring your customers the most value. The easiest way to do this is by repurposing the content from your blog into your newsletter.
Keep in mind your customer’s needs at all times. What are their goals, pain points, and challenges? How could you help them overcome these and reach their goals?
Using the fitness industry example, you could create a segment of subscribers who are interested in muscle gain and weight loss, and send them workouts that will help them achieve their goals.
You could also include information on the best fitness equipment and accessories to help them on their fitness journey, using affiliate links to earn a fat commission.
Finally, you’ll want to explore timely topics, like public awareness days and key sales like Black Friday.
The best way is to keep a calendar of the key events taking place through the year, so you always have something timely to write about.
Step 6: Learn From Your Results
Once you have set up your automated newsletters and emails, you should start monitoring your results.
When creating affiliate links, it’s important to use Custom IDs or UTMs to allow you to incorporate all the data into a clear report and see what is making the most income.
That way, you can tweak underperforming email content, as well as find the most profitable products.
It’s also a good idea to periodically test links to make sure they are still working, as merchants can sometimes change landing pages, links and even affiliate networks.
Email Marketing is one of the most effective methods to target your audience and generate revenue.
However, unless you have the right tools and knowledge at your disposal, then this can sometimes be a difficult task.
Hopefully, this guide has informed you on how to make money with email marketing with these step-by-step instructions (see also: How To Make Money With AWeber). Before you know it, you’ll be racking in the big bucks!