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Home • Resources • How To Perform An Action When A Subscriber Opens An Email

How To Perform An Action When A Subscriber Opens An Email

By Rob Woodgate

email open - Blog post

AWeber Campaigns Automations let you set Campaign tags when an email is opened or a link is clicked.

AWtomator Tag Events enhance AWeber Campaigns Automations by allowing you to perform additional actions when a special trigger tag is applied.

This makes it simple to do all kinds of ninja stuff for people who open an email, like:

  • Move or copy them to a new list
  • Distribute a coupon
  • Unsubscribe them immediately
  • Add them to a Facebook Audience

And a whole lot more besides…

Here’s how to do it.

Step 1: Create a Tag Event

Firstly, we create a Tag event, which is an event triggered when a subscriber has a specific AWeber Campaigns tag.

To do this, login to AWtomator and click “Add Event” from the left hand sidebar.

email open - add event

Then, simply select TAG EVENT as the type and follow the wizard to set the actions you wish to perform.

You’ll end up with an event like this:

Tag Event Summary

Note that each tag event has a unique trigger tag (“awt_abc123″ in this example).

If you set the unique trigger tag on a subscriber, AWtomator will fire the Tag Event action on them.

Step 2: Add the event’s trigger tag using AWeber Campaign Automations

In this example, we will use AWeber Open Automations to add the Tag Event’s trigger tag to the subscriber when the email is opened.

Tag Event Open Automation

That’s it! Now, when the email is opened, the trigger tag will be set and AWtomator will process the Tag Event’s action when it next checks your subscribers for trigger tags.

When the subscriber has been processed, the trigger tag will have ‘_done’ appended to it (so in our example:  awt_abc123_done). You can then use this new tag to trigger other Campaigns if you wish.

NOTE: AWtomator checks subscribers for tag event trigger tags once per day, after midnight UTC. You can force immediate processing by ALSO tagging them: awt_urgent in your open automation.

How will you use this in your business? Leave your comments, questions and ninja use case ideas in the comments below… and if you are not yet an AWtomator user, but want to try this out for yourself, take a free trial of AWtomator below.

Filed Under: Tutorials Tagged With: campaigns, email open, pageview event, tutorial

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About Rob Woodgate

Since the day he left the corporate world in 2005, Rob has been honing his marketing and programming skills, and building tools to help smaller businesses market themselves more effectively online.

Rob founded AWtomator to bring the power of behavioral dynamic automation to AWeber. AWtomator's powerful features let bloggers, podcasters and niche marketers build a loyal following of enthusiastic fans and customers for a fraction of the cost of the premium email marketing solutions.

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