AWtomator now supports PayPal IPN notifications, which means that if you sell products via PayPal, you can now automatically segment subscribers when they buy your product – such as moving them to a buyers list.
Being able to contact buyers separately means you can send out targeted offers and “consumption content”, which can increase engagement with the product purchased and slash your refund rates.
And what’s more, you can move/copy buyers based on the product they have ordered, allowing you to cross-sell and promote offers based on specific product purchases.
Please note that IPN notifications are only available if you have a Business or Premier PayPal account.
Here’s how to set it up…
Step 1: Setup a PayPal Integration in AWtomator
We need to get PayPal and AWtomator talking to each other, so the first thing we need to do is to create an Integration Event in AWtomator, choosing PayPal as the Integration Type.
Next, you can optionally restrict your IPN handler by setting your paypal email address.
Finally, we copy the Instant Notification URL ready for step 2:
Step 2: Register the AWtomator Instant Notification URL in PayPal
Next, we need to tell PayPal to contact AWtomator via the Instant Notification URL whenever a sale of a product is made.
To do this, we simply go to our PayPal account Profile and Settings > My Selling Preferences > Instant Payment Notifications, and set the AWtomator Instant Notification URL as the Instant Notification URL.
TIP: If you already have an Instant Notification URL set in your account, then don’t panic – simply copy it to a safe place, then set the AWtomator one in its place.
Then, edit your integration and set the original one as the IPN Forwarding URL. AWtomator will then forward on the data once it has finished processing the notification.
Step 3: Tell AWtomator what you want to do when a sale is made
With the integration side of things setup, AWtomator will now get a notification any time a sale is made in your PayPal account.
So now we need to tell AWtomator what to do when a notification comes in.
To do that, you simply set up an IPN Event in AWtomator, which is an event triggered by a notification.
In the screenshot above, you can see that we’ve created an IPN Event that copies the subscriber from our prospect list to our buyer list whenever products 1, 3 or 4 are ordered.
You can set up as many IPN Events as you need – all linked to your PayPal integration – and fire them selectively depending on the product ordered.
So, you could deliver a bonus “consumption” email sequence to buyers of one product, send upsell offers to buyers of another or just tag customers so you can broadcast to them in the future…
Pro Tip: When adding new subscribers, AWtomator will also try to pass the PayPal IPN parameters as AWeber custom fields, if they exist. So, for example, if you had an AWeber custom field called “address_country”, then this will be set automatically when the subscriber is added.
How will you use this? Leave your comments and questions below!